Enterprising Scotland Awards 2005 - E Business Award
This award was open to businesses which have successfully developed innovative products, technologies or services, or which have developed innovative ways of doing business with customers.
Beetroot Blue (part of Heritage Portfolio) was able to demonstrate a high degree of creativity and dynamism, exploring ways to exploit their innovation to its fullest potential, developing a product/service and business process that is unique and ground-breaking in their sector - satisfying a real need in the marketplace.
Beetroot Blue had to demonstrate commitment to the research and development process, and provide evidence of effectively marketing the innovation to customers. The innovation was demonstrated to have had significant impact on the business. As well as customer satisfaction at the heart of their business strategy.