E Business Strategy Of The Year Award - National Business Awards for Scotland 2005

The National Business Awards for Scotland recognises that innovation is a key differentiator: it is a measure of a businesses agility and capability to adjust to market and customer needs.

Each year The National Business Awards for Scotland celebrate the effect and impact of businesses, large and small, on the wider Scottish economy. From across the country the best businesses are judged in 15 distinct categories.

The National Business Awards for Scotland is an independent programme recognising success, innovation and ethics across all vertical markets embracing businesses of all sizes. The programme is supported by forward-thinking organisations that have a desire to recognise best practice and innovative business processes.

The judges gave this Award to Beetroot Blue as they were best able to demonstrate how their e-business strategy had given them a significant competitive advantage in its marketplace by creating a viable and commercially successful proposition that has increased and improved at least one of the following: revenue, reduced costs, improved quality, customer convenience